Craft Brew News # 62 - $ Millions on Hard Seltzer and Michigan Brewers Get a Break

Craft Brew News # 62 - $ Millions on Hard Seltzer and Michigan Brewers Get a Break

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Craft Brew News
01/31/20

(Coutesy of Brewbound – www.brewbound.com)

Anheuser-Busch Spends $24 Million on Bud Light Seltzer Ads

Since launching Bud Light Hard Seltzer earlier this month, Anheuser-Busch InBev has spent $24.2 million on advertising for the new product line, according to TVRev.com.

The majority of the investment — $23 million — was spent on spots during the NFL Playoffs, with $13.2 million going to spots during the NFC and AFC championship games last weekend.

A-B’s investment ... Maggiori informazioni

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